Discover Why Direct Mail is the Smart Choice for Marketing Your Online Store
As online shopping continues to grow in popularity, organic and paid digital marketing efforts are expanding and evolving to reach audiences…Ecommerce
For instance, did you know that 87% of French people check their mailboxes every day, with 93.4% of consumers reading at least one letter every week? In addition, 29% of French consumers prefer advertising sent by mail, trailed by television (27%) and the Internet (21%).
So which addressed mail campaigns stand out amongst their competitors?
Demonstrating that presentation is key for French recipients of direct mail.
The statistics show that there is a clear opportunity for cross-border businesses to connect with French consumers via direct mail ‒ and Post Test can help you make the most of this.
Asendia’s new Post Test service is the ideal tool to improve the efficiency of your direct mail campaigns to France. Through telephone interviews with your recipients, analysis of the feedback, and a detailed report of the findings (along with improvements), Post Test examines your mailing in three ways:
This process offers a number of great benefits to your business, allowing you to take your next step in cross-border commerce. Post Test allows you to:
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